40 Slots Up, 100% AI Health: What 90 Days of Real SEO Work Looks Like
Updated: 2 days ago
Most SEO promises take 6–12 months to show anything. This one started moving in month one. See how a complete website overhaul paired with disciplined SEO and AI search optimization turned a struggling local business site into a lead-generating machine — in 90 days.
THE CHALLENGE & THE GOAL
The Challenge | An established local business with an outdated website that wasn't doing any of the heavy lifting. The site lacked structure, depth, and the kind of intentional content that search engines — and prospective customers — need to take action. The result? Low visibility, low rankings, and leads that weren't coming in the way they should be. |
The Goal | A fully redesigned, strategically built website paired with a disciplined SEO and GEO program with one clear objective: more leads. |
WHAT WE DID
This wasn't a refresh for refresh's sake. Every decision, from site structure to content to technical SEO, was made with one thing in mind: results.
Website Redesign
– Selected and customized a professional template built for conversion
– Rebuilt the site structure from the ground up for clarity and crawlability
– Developed fuller, more intentional content — copy that speaks to the right audience and gives search engines what they need
SEO & GEO Strategy
– Implemented on-page and technical SEO best practices from day one
– Optimized for GEO (Generative Engine Optimization), including AI search tools like ChatGPT, Perplexity, and Google's AI Overviews
– Monitored performance weekly and made ongoing adjustments to improve rankings, visibility, and AI search health
THE RESULTS
Within 90 days of launch, the numbers told the story clearly.
+40 Slots Average Search Position in 3 months | 100% AI Search Health achieved | High Search Visibility maintained | 50% Avg. Position Jump month 1 |
The Bottom Line: Leads
In Q1 following the launch, the client saw a 30% increase in leads compared to Q1 2025 — a direct reflection of better visibility, stronger rankings, and a website finally built to convert.
"Ranking higher is great. More leads is the point. This is what it looks like when digital marketing is done right."
Month-by-Month Breakdown
Pre-Launch | Discovery & Build – Audited existing site and digital presence – Defined site structure, content strategy, and SEO foundations – Built new website on a refreshed template with intentional, revenue-focused content – Set up technical SEO, schema markup, and AI search optimization |
Month 1 | Launch Month – New website launched – 50% jump in average search position immediately – Site health and AI search health scores improved – 26% increase in search visibility – Began ranking for relevant, targeted keywords |
Months 2–3 | Momentum Builds – Continued SEO and GEO monitoring and adjustments – Keyword positions strengthened month over month – Maintained high search visibility across priority terms – Achieved 100% AI search health score – 40-slot improvement in average search position from baseline |
"We have had a noticeable increase in lead generation as a result of [Eleven Shores Digital’s] work. I would highly highly highly recommend [them] to anyone looking to update their site and improve web traffic."
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