Insights

If you’re a local business owner, you’ve probably heard a lot of advice about how to “rank on Google.” Post more. Blog more. Get backlinks. Use keywords. Don’t use keywords. Do video. Don’t do video. It gets overwhelming fast. The truth is, Google isn’t trying to trick local businesses. It’s trying to give searchers the best possible answer for their location , and most of what it cares about is surprisingly straightforward. Here’s what actually matters right now if you want

Let’s be honest: most local business owners don’t have time to “do marketing.” You’re running jobs, answering phones, managing customers, and trying to keep everything moving. The last thing you need is another blog telling you to “leverage synergy” or post on every platform known to man. So instead, here are digital marketing tips that are practical, realistic, and actually worth your time. People Search “Near Me.” Make Sure You Show Up. When someone needs a local service, t