Insights

If you’re a local business owner, you’ve probably heard a lot of advice about how to “rank on Google.” Post more. Blog more. Get backlinks. Use keywords. Don’t use keywords. Do video. Don’t do video. It gets overwhelming fast. The truth is, Google isn’t trying to trick local businesses. It’s trying to give searchers the best possible answer for their location, and most of what it cares about is surprisingly straightforward. Here’s what actually matters right now if you want t

Most local business owners don't have time to "do marketing" — and honestly, most marketing advice isn't written for them anyway. Here's what actually moves the needle: showing up where customers are already looking, without overcomplicating the rest.