Digital Marketing Insights

"Digital marketing agency near me" is a smart search. Working with someone local makes a real difference. The problem is that search results for that query are a mixed bag — here's how to tell who's actually worth your time.

Westerly punches above its weight. Between Misquamicut, downtown Westerly and the foot traffic through Westerly train station, there's real commerce here. So why do so many great local businesses exist online as if they don't?

If you’re a local business owner, you’ve probably heard a lot of advice about how to “rank on Google.” Post more. Blog more. Get backlinks. Use keywords. Don’t use keywords. Do video. Don’t do video. It gets overwhelming fast. The truth is, Google isn’t trying to trick local businesses. It’s trying to give searchers the best possible answer for their location, and most of what it cares about is surprisingly straightforward. Here’s what actually matters right now if you want t