Question 1

How is a digital marketing strategy different from just hiring you for SEO or ads?

Accepted Answer

A strategy is the roadmap; SEO, ads, and website work are the execution. The strategy tells you what to do, why, and when. Then you decide whether to execute it yourself or hire us.

Question 2

Do I need a strategy if I'm just starting out?

Accepted Answer

Yes—especially then. A strategy keeps you from wasting money on tactics that don't work. Starting with a plan is much cheaper than spending thousands on random marketing.

Question 3

What if I already have a marketing person or agency?

Accepted Answer

Perfect—we can audit what they're doing and give them strategic direction to execute. Or, if you're unhappy with results, we'll show you what should be happening instead.

Question 4

How long does it take to see results from a new strategy?

Accepted Answer

Some changes, like conversion optimization or fixing Google Business Profile errors, show results within weeks. Others, like SEO, take 3-6 months. Your strategy includes realistic timelines for each.

Question 5

What if my budget is really limited?

Accepted Answer

The strategy prioritizes what you can afford and focuses on high-ROI activities first—sometimes that means Google Business Profile optimization and basic SEO before paid ads or content.

Question 6

Can you help implement the strategy after it's done?

Accepted Answer

Absolutely. Most clients hire us for at least some of the implementation—SEO, Google Ads, website work. We can handle all of it, some of it, or just answer questions.

Question 7

What if the strategy doesn't work?

Accepted Answer

We build strategies on proven tactics and data, and include measurement frameworks so you can track what's working. If something isn't performing, we help you pivot.

Question 8

How much does a custom website cost in RI or CT?

Accepted Answer

Professional website design for small businesses typically runs $3,000-$8,000 depending on pages, features, and complexity. We provide detailed quotes after understanding your requirements.

Question 9

How long does it take to build a website?

Accepted Answer

Most small business websites take 4-6 weeks from kickoff to launch, depending on how quickly you provide content and feedback. Rush timelines are available.

Question 10

Do I need a new website or just updates to my current one?

Accepted Answer

We'll do a free audit and give you an honest answer. Sometimes your site just needs updates, speed optimization, and better content; other times starting fresh is the better investment.

Question 11

Will my website work on mobile phones?

Accepted Answer

Yes. Every site we build is mobile-responsive and optimized for phones and tablets—we design mobile-first since most traffic comes from mobile.

Question 12

Can I update the website myself after it's built?

Accepted Answer

Absolutely. We build on user-friendly platforms and provide training so you can make updates yourself—or we can handle them through our Website Management service.

Question 13

Do you write the content for my website?

Accepted Answer

Yes, professional copywriting is part of our website design service—content that speaks to your audience with SEO built in. You can also provide your own content if you prefer.

Question 14

What if I don't like the design?

Accepted Answer

Revisions are included. You'll see mockups before we build anything, and we adjust based on your feedback until you're happy with the direction.

Question 15

What happens after my website launches?

Accepted Answer

You have options: manage it yourself, get ongoing support through our Website Management service, or have us handle specific updates as needed.

Question 16

How much does a website refresh cost in Rhode Island or Connecticut?

Accepted Answer

Website refreshes start at $1,700 depending on page count and scope. You get a full punch list and exact quote after the audit. A refresh never costs more than a new build—if your site needs more, we'll quote a redesign instead.

Question 17

What's the difference between a website refresh and a redesign?

Accepted Answer

A refresh improves what you have—content, calls-to-action, technical fixes, and SEO—within your existing setup. A redesign starts over with new design and structure. Most underperforming sites need a refresh, not a rebuild.

Question 18

Will you change my website platform or template?

Accepted Answer

No. A refresh works within your existing template and CMS. If your platform is genuinely holding you back we'll say so, but the refresh never includes replatforming.

Question 19

Can you refresh a website you didn't build?

Accepted Answer

Absolutely. We refresh sites built by other agencies, freelancers, or DIY platforms. The audit tells us how your site is set up before we touch anything.

Question 20

Will a refresh help me show up in Google and AI search results?

Accepted Answer

That's a core part of every refresh. We update on-page SEO, add schema markup, and structure content so Google and AI tools like ChatGPT and Perplexity can find and recommend your business.

Question 21

How do I know if I need a refresh or a new website?

Accepted Answer

Request a free audit and we'll give you an honest answer—sometimes you just need updated content, technical fixes, and better calls-to-action; sometimes starting fresh is the better investment.

Question 22

What happens after my refresh?

Accepted Answer

Manage the site yourself with the walkthrough and training we provide, or let us keep it fast, secure, and optimized through our Website Management service.

Question 23

What's the difference between website management and hosting?

Accepted Answer

Hosting is where your website files live. Management is the ongoing maintenance, updates, security, and optimization of the site itself. We can handle both, or just management.

Frequently Asked Questions

How much should I spend on Google Ads or Facebook Ads?

How long does it take to see results from digital advertising?

What's the difference between Google Ads and Facebook Ads?

Do I have to sign a long-term contract?

What if the ads don't work?

Can you guarantee a specific return on ad spend?

Do you work with businesses outside Westerly and Mystic?

What industries do you work with?

Do you create the ads or do I need to provide creative?